Assistant Marketing Manager - International

Position Overview

We’re a leading global fitness company seeking a talented, passionate Assistant Marketing Manager to play a key role in shaping how our brands show up across 60+ international markets. Under the direction of the Director of International Marketing, the Assistant Marketing Manager drives global marketing tools, supports product launches and connects teams across regions to deliver consistent, high-impact brand experiences. The successful candidate will have a strong background in project management with proven experience in writing and proofing communications.

Responsibilities

Product Launch & Sales Enablement

• Attend and contribute to cross-functional product launch meetings. Ensure all international marketing team members are updated proactively and recaps are provided.

• Manage and evolve global facility planning tools. Partner with product and industrial design teams to ensure accurate, up-to-date content. Own vendor relationships, training, global communications and audits.

• Own and streamline adoption of sales support tools across regions, including the Matrix Experience App, product and brand awards documentation, global sponsorship presentations and showcase installation grants. Identify and implement automation opportunities and create processes/SOPs as needed.

Global Communications and Digital

• Regularly audit all Global Marketing-owned brand websites across our global subsidiaries and international distributor sites to improve accuracy and brand consistency.

• Maintain the JHT Corporate website and make necessary updates to relevant subsidiary sites.

• Own the end-to-end managements of international showcases (acquisition of images, descriptions and testimonials; ranking, storing and posting online; handling grant invoicing).

• Produce and increase engagement with global newsletters. Solicit and edit content from subsidiaries, monitor social media pages, manage distribution lists and analyze performance.

• Maintain and optimize content on the JHT file sharing site.

Customer Experience (Visits)

• Serve as point person for all international customer visits to the JHTNA/Global Marketing HQ. This requires regularly communicating with visiting subsidiaries, JHTNA leadership and the product team; creating an itinerary; arranging food, transportation and meeting spaces; organizing factory and showcase site visits; and more.

Additional Responsibilities

• Support global marketing meetings, webinars and global tradeshows

• Maintain corporate PowerPoint presentations and contact directories

• Support product training team as needed (competitive battlecards, event coordination)

• Execute surveys and research

• Track and manage invoices and ensure all projects fall within the predefined global marketing budget

• Other projects as assigned 

Education:

• 4-year degree in marketing, marketing research, communications or related field required

Experience:

• A minimum of 3-5 years of experience in executing marketing strategies and programs, including working within predefined brand standards

• Experience writing communications (e.g., newsletters, blogs) with proven grammar skills and attention to detail

• Proven ability to manage multiple complex projects with competing deadlines in a global environment

Other Requirements:

• Experience leveraging AI tools to improve efficiency in content creation, workflows or data analysis a plus

• Microsoft Office Suite required; experience with Canva and project management tools a plus

• Occasional international and domestic travel required

• Valid driver’s license and passport required (passport can be acquired following accepted offer)

Skills

The successful candidate should possess the following skills/attributes:

• Exceptional communication skills, both on paper and in person

• Excellent organizational skills with demonstrated experience in project management and budget adherence

• Strong sense of initiative, demonstrated by meeting deadlines; improving current work processes; and assisting others when necessary

• Flexibility and willingness to work in situations of flux and in a fast-paced environment

• Strong computer skills in all Microsoft Office programs, including PowerPoint; Canva and AI experience is a plus

• Familiarity with Web CMS systems and platforms is helpful

• Unwavering attention to detail and commitment to world-class quality

• Knowledge of the fitness industry is preferred

• Knowledge of a foreign language is helpful but not required

Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

· Health & Dental Insurance

· Company paid Life Insurance

· 401(k)

· Paid Time Off benefits

· Product discounts

· Wellness programs