Creative Director - AI Dubbing, Prime Video Localization Enablement & Accessibility Program (LEAP) Team
Amazon
Full-time
On-site
Culver City, California, United States
Come build the future of entertainment with us! Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching?
Prime Video is a premium streaming service that offers customers a vast collection of TV shows, movies and live events - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows including Amazon Originals and exclusive licensed content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth-oriented business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.
The Prime Video Localization Enablement & Accessibility Program (LEAP) team is seeking an innovative Creative Director to spearhead the creative vision for its AI-enabled dubbing platform. In this pivotal role, you will define the artistic and emotional standards for AI-enabled dubbing solutions, ensuring seamless integration of technology with human creativity to deliver globally accessible, culturally resonant content. You will lead the development of hybrid workflows that blend AI efficiency with artistic and culturally-relevant refinement, oversee quality and ethical guidelines, and drive global expansion of AI-enabled dubbing capabilities. This position requires a proven leader with deep expertise in creative direction, cross-cultural storytelling, and AI-media innovation, ready to set new industry benchmarks for immersive, emotionally authentic international storytelling at scale.
Key job responsibilities
- Set the Bar for Creative Vision & Strategy: Establish the creative direction for AI-assisted dubbing, ensuring AI-generated voiceovers preserve emotional nuance, tone, and cultural context. Collaborate with AI engineers and localization experts to refine algorithms for voice synthesis, lip-sync accuracy, and dialect adaptation.
- Enable AI-Human Collaboration: Design hybrid workflows where AI handles initial dubbing, and human talent refines delivery, timing, and emotional depth. Where human intervention is necessary, maintain consistency between AI-generated and human-dubbed segments.
- Compliance to Quality High Standards: Ensure AI dubbing meets Prime Video’s customer quality benchmarks (e.g., clarity, synchronization, cultural sensitivity, and more) through rigorous testing and feedback loops with quality experts.
- Global Expansion & Innovation: Identify opportunities and set up creative workflows to expand AI dubbing to new languages and content types (e.g., anime, documentaries, live-action).
- Demonstrate Cross-Functional Leadership: Partner with product, engineering, and marketing teams to align dubbing technology with viewer experience goals. Champion thought leadership through industry talks, white papers, and collaborations with creators advocating AI-augmented storytelling.
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, Culver City - 141,000.00 - 190,700.00 USD annually
Prime Video is a premium streaming service that offers customers a vast collection of TV shows, movies and live events - all with the ease of finding what they love to watch in one place. We offer customers thousands of popular movies and TV shows including Amazon Originals and exclusive licensed content to exciting live sports events. We also offer our members the opportunity to subscribe to add-on channels which they can cancel at anytime and to rent or buy new release movies and TV box sets on the Prime Video Store. Prime Video is a fast-paced, growth-oriented business - available in over 240 countries and territories worldwide. The team works in a dynamic environment where innovating on behalf of our customers is at the heart of everything we do. If this sounds exciting to you, please read on.
The Prime Video Localization Enablement & Accessibility Program (LEAP) team is seeking an innovative Creative Director to spearhead the creative vision for its AI-enabled dubbing platform. In this pivotal role, you will define the artistic and emotional standards for AI-enabled dubbing solutions, ensuring seamless integration of technology with human creativity to deliver globally accessible, culturally resonant content. You will lead the development of hybrid workflows that blend AI efficiency with artistic and culturally-relevant refinement, oversee quality and ethical guidelines, and drive global expansion of AI-enabled dubbing capabilities. This position requires a proven leader with deep expertise in creative direction, cross-cultural storytelling, and AI-media innovation, ready to set new industry benchmarks for immersive, emotionally authentic international storytelling at scale.
Key job responsibilities
- Set the Bar for Creative Vision & Strategy: Establish the creative direction for AI-assisted dubbing, ensuring AI-generated voiceovers preserve emotional nuance, tone, and cultural context. Collaborate with AI engineers and localization experts to refine algorithms for voice synthesis, lip-sync accuracy, and dialect adaptation.
- Enable AI-Human Collaboration: Design hybrid workflows where AI handles initial dubbing, and human talent refines delivery, timing, and emotional depth. Where human intervention is necessary, maintain consistency between AI-generated and human-dubbed segments.
- Compliance to Quality High Standards: Ensure AI dubbing meets Prime Video’s customer quality benchmarks (e.g., clarity, synchronization, cultural sensitivity, and more) through rigorous testing and feedback loops with quality experts.
- Global Expansion & Innovation: Identify opportunities and set up creative workflows to expand AI dubbing to new languages and content types (e.g., anime, documentaries, live-action).
- Demonstrate Cross-Functional Leadership: Partner with product, engineering, and marketing teams to align dubbing technology with viewer experience goals. Champion thought leadership through industry talks, white papers, and collaborations with creators advocating AI-augmented storytelling.
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor's degree
- Knowledge of InDesign, Photoshop, Illustrator, Keynote
- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience leading creative development of innovative creative from concept to delivery
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives
- Experience managing multiple projects and meeting aggressive deadlines
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 141,000.00 - 190,700.00 USD annually