Data Analyst I - Marketing

Primary FunctionThe Data Analyst I – Marketing will research market conditions, consumer behavior, and competitive landscapes to provide actionable insights that support business development and marketing strategies. The role analyzes data from surveys, company sources, and industry reports to identify trends, assist business development in targeting and identifying lead opportunities, inform lead generation campaigns, and recommend strategies to marketing managers for sales campaigns and promotional initiatives.  Essential DutiesMarket Research & Competitive Intelligence  Conduct market research and analyze data to identify lead generation targets and campaign opportunities  Assess market conditions to evaluate potential product and service sales  Compile data on competitors including marketing methods, pricing, and sales activity  Define addressable market by region and territory  Analyze purchasing behavior, buying cycles, and industry trends  Data Analysis & Sales Forecasting  Track campaign performance, consumer behavior, and buying trends  Forecast future sales and market trends using quantitative analysis  Evaluate effectiveness of current market strategies and identify improvement opportunities  Perform statistical analysis to support strategic decision making  Reporting & Strategic Support  Develop data collection measures to support research initiatives  Prepare reports and presentations using charts, graphs, infographics, and other visual formats  Collaborate with Marketing Manager to develop strategies that maximize profitability  Minimum Requirements  Education  Bachelor’s degree in business, marketing, statistics, data analytics, social sciences, or a related field.  Work Experience  1-2+ years of marketing experience working or interning with a firm on marketing analysis.  Proficient in statistical software including R, SAS, and SPSS.  Skilled in programming and database query languages such as SQL.  Advanced proficiency in Microsoft Office Suite including Excel, PowerPoint, and Word.  Working knowledge of industry analytic and business intelligence platforms including Google Analytics, Microsoft Power BI, and Adobe Analytics.  Physical  Ability to sit and utilize Laptop/PC for extensive periods.  Other  Strong written and verbal communication skills with the ability to clearly convey complex information to clients and cross functional teams.  Advanced analytical and critical thinking skills with the ability to interpret large data sets and translate insights into actionable marketing strategies.  Ability to leverage data analytics and reporting tools to support business insights and decision making.