Digital Performance & Data Intern

Company Overview:

Deighton Associates Ltd. is a global leader in infrastructure asset management software, dedicated to helping governments and transportation agencies make smarter, data-driven decisions. With its flagship platform dTIMS, Deighton empowers clients to manage roads, bridges, and other critical assets with precision and long-term sustainability in mind. Backed by decades of innovation and a collaborative team culture, Deighton is trusted by organizations worldwide to deliver impactful, future-ready solutions. Join a team that thrives on open communication, collaboration, and celebrating wins together—where your contributions are valued and your growth is supported every step of the way!

Job Summary

Reporting to the Digital Marketing Manager, the Marketing Intern will support the execution and optimization of Deighton’s demand generation, digital performance, and data-driven marketing initiatives. This role is hands-on and impact-focused, with a strong emphasis on lead generation, CRM management, data hygiene, website maintenance, and marketing analytics.

The intern will play a key role in ensuring our marketing systems are accurate, optimized, and driving meaningful business insights, while also supporting campaigns, events, and day-to-day marketing operations.

Key Responsibilities:

Lead Generation & CRM Management

• • Support lead generation initiatives across email, website, gated content, and campaign landing pages
  • Assist in CRM data hygiene, including lead cleanup, de-duplication, segmentation, and lifecycle management
  • Conduct regular reviews of RFP & RFI portals, track opportunities, and provide reporting to support lead generation and business development activities
  • Maintain accurate tracking of campaign sources, attribution, and lead status
  • Support Sales and Marketing alignment through consistent lead data and reporting
  • Help establish and maintain CRM best practices and documentation

Website Maintenance & Digital Performance

• • Support ongoing website maintenance, including page updates, content posting, form management, and basic QA testing
  • Assist with SEO optimization, including metadata updates, on-page improvements, and keyword implementation
  • Support website performance tracking, identifying opportunities to improve traffic, engagement, and conversion rates

Marketing Analytics & Reporting

• • Assist with marketing performance reporting across email, website, CRM, and campaigns
  • Help track and analyze key metrics including lead volume, conversion rates, traffic trends, and campaign outcomes
  • Support the creation of dashboards, reports, and insights used for decision-making
  • Identify trends, opportunities, and gaps in performance data

Campaign & Marketing Operations Support

• • Assist with the execution of digital campaigns including product launches, events, webinars, and brand initiatives
  • Support email campaign development, scheduling, testing, and reporting
  • Assist with content publishing across website, blogs, and social platforms
  • Help manage marketing calendars and campaign timelines

Cross-Functional & General Support

• • Collaborate with Sales on lead handoff processes, reporting needs, and campaign support
  • Assist with events, webinars, and virtual conferences from a marketing operations perspective
  • Support administrative and operational tasks within the Marketing team as required

Qualifications & Skills:

• • Currently enrolled in, or recent graduate of a marketing, communications, digital media, business, data analytics, or related program
  • Internship or co-op experience in marketing, digital operations, or analytics is an asset
  • Strong written and verbal communication skills
  • High level of attention to detail and data accuracy
  • Strong analytical mindset with interest in performance metrics and reporting
  • Excellent organizational, project coordination, and time management skills
  • Self-starter with the ability to work independently and collaboratively
  • Comfortable working with digital and marketing platforms such as:
    • CRM systems (Pipedrive, Salesforce, HubSpot, or similar)
    • Email marketing tools (Campaigns, Mailchimp, HubSpot, etc.)
    • Website CMS platforms (Squarespace, WordPress, Webflow, etc.)
    • Analytics tools (Google Analytics, Power BI, Looker, etc.)
    • Research, Statistics, and Survey Platforms (SurveyMonkey, Typeform, etc.)
  • Basic understanding of SEO, email marketing, and lead funnels is considered an asset

What You’ll Gain

• • Hands-on experience in growth marketing, CRM systems, and marketing analytics
  • Exposure to real-world B2B demand generation strategies
  • Experience working alongside Sales, Product, and Marketing leadership
  • Opportunities to contribute to high-impact campaigns, product launches, and digital initiatives
  • A strong foundation for a career in digital marketing, revenue operations, or growth analytics

Salary Range: $20.00 CAD per Hour

Deighton Associates Ltd. is proud to be an Equal Employment Opportunity. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.