Marketing Intern

Job Purpose: The purpose of this internship is to provide a hands-on learning experience in the field of marketing, allowing the intern to actively contribute to the development and execution of marketing strategies, campaigns, and content. Through a variety of responsibilities in areas such as social media, video production, merchandise planning, activations, and PR, the intern will gain valuable insight into the day-to-day operations of a marketing team. This role is designed to help the intern build their skills in creative problem-solving, content creation, and campaign management, while supporting the broader goals of the marketing department and enhancing their understanding of how marketing drives business success.

Duties: 

General Marketing Support:

• Conceptualize new marketing assets in the form of infographics for the sales team, helping customers understand product value and encouraging purchase decisions.
• Collaborate with the Art Director to design infographics using design softwares.
• Input and maintain marketing product content and information for teams organizational use.
• Learn to manage and update the Marketing Dashboard to ensure accurate and up-to-date information is available at all times.
• Assist in writing creative briefs, pitching ideas to the marketing team, and managing campaigns from concept to launch.

Activations:

• Plan, promote, and execute marketing activations, collaborating with the PR team, ambassadors, and display vehicles to conceptualize and implement select events.

Social Media:

• Assist in developing content calendars and writing engaging copy for social media posts.
• Help craft and schedule promotional and holiday-specific copywriting for social media platforms.
• Manage a social media weekend takeover with an ambassador, ensuring smooth execution and engagement.
• Conceptualize and implement a social media contest, overseeing the delivery of prizes to winners.

Video Production:

• Work with HQ Producers/Editors to conceptualize, plan, and produce product information videos for the sales team.
• Aim to complete at least six 30-second videos by the end of the internship.

Merchandise Planning:

• Assist in planning and implementing a co-op apparel site for the sales team, including writing Standard Operating Procedures (SOP) for inventorying logos, ordering apparel, and managing fulfillment processes.
• Help organize and inventory apparel and promotional items at the Indianapolis office.

PR:

• Assist with the process of working alongside our PR agency to develop and execute a press release.

Utility:

• Learn and execute the inventory and organization process for promotional and event materials to ensure proper management and availability.

Skills/Qualifications:

• Enthusiastic about marketing and communication, with an interest in learning more about product marketing, content creation, social media, video production, and PR.
• Strong written and verbal communication skills, attention to detail, and ability to work collaboratively.
• Willingness to learn and assist in a variety of marketing tasks to contribute to the success of the department.

This internship offers hands-on experience in a fast-paced environment, ideal for individuals looking to gain practical knowledge in the field of marketing and communications.

Physical Requirements 

• Ability to sit or stand for extended periods of time while working at a desk or computer.
• Ability to lift and carry up to 25 pounds for tasks such as organizing promotional materials, apparel, or event supplies.
• Occasional need to participate in on-site events or activations, which may involve walking, standing, or assisting with event setup and breakdown.
• Ability to use standard office equipment, including computers, printers, and phones.