Marketing Research & Analytics Intern

The Marketing Research and Analytics intern is a hands-on, in-person student role designed for undergraduate or graduate students pursuing degrees in Digital Marketing, Business Analytics, Mass Communications, or a related field. This position provides practical, real-world experience supporting marketing and recruitment initiatives for USF’s online graduate programs. The student will assist with market research, data analysis, and research initiatives that drive awareness, engagement, and enrollment in USF’s online programs.

Market Research Support

• Assist in gathering and organizing data on industry trends, workforce demand, and competitive programs utilizing Gray DI research tool

• Support research efforts to help identify target audiences and program opportunities

• Contribute to the development of audience personas and market summaries

• Monitor trends in online education and summarize insights for the team

Digital Marketing Campaign Analysis

• Assist in executing and monitoring digital marketing campaigns (email, paid media, web, and social)

• Help track campaign performance and compile basic reports on key metrics (leads, conversions, engagement)

• Assist in analyzing campaign performance and identifying optimization opportunities

• Help maintain marketing dashboards and performance reports using tools such as HubSpot and Google Analytics
   

Data Support & Reporting

• Support tracking of lead sources and campaign attribution

• Support preparation of campaign recap summaries for internal stakeholders

• Help maintain data quality and documentation standards

Minimum Qualifications: Current undergraduate or graduate student in Marketing, Business Analytics, Mass Communications, or related field. Strong interest in digital marketing, data analysis, or market research.

Preferred Qualifications: 

• Experience with Excel, PowerPoint, or data visualization tools

• Basic understanding of SEO and digital marketing metrics

• Experience with Excel, PowerPoint, or data visualization tools

• Excellent communicator and listener and with superb writing skills.                       

• Organized with the ability to prioritize projects.

• Possess logical thinking and research skills.

• Friendly, helpful, and collaborative with a take-charge attitude.

• Highly conscientious, organized and detail oriented.

   

Time Commitment 

• This internship is an in-person position based in Tampa, FL. 
• Hours of operation are 8:00am to 5:00pm Monday thru Friday.
• This position requires a minimum of 15 hours and a maximum of 20 hours per week 
• Position is expected to start during Summer 2026 with the potential to renew for the Fall 2026 semester based on successful performance.

Opportunities

• Gain hands-on experience in digital marketing and analytics platforms 
• Develop skills in market research, audience analysis, and project management 
• Build professional communication and reporting skills in a team environment 
• Work directly with a collaborative marketing team on real-world campaigns