Paid Media Intern

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

To apply you must meet these guidelines/requirements:

• This is a hybrid position requiring onsite work three days per week at the Support Center in Legacy West, Plano, TX.
• This position is not eligible for immigration sponsorship.
• Housing, relocation, and transportation assistance are not provided.
• Availability is required from June 1 through August 7, 2026, with a minimum commitment of 30 hours per week.

This person will support the paid media team by using performance data and testing insights to help answer business questions and identify opportunities to optimize media investment and creative performance. Close collaboration with internal marketing, creative, and merchandising partners is critical to ensure paid media insights align with brand priorities, product launches, and promotional strategies. Analytical curiosity, attention to detail, and the ability to interpret and summarize meaningful paid media metrics to inform optimization recommendations are essential to the role. This position is hybrid, working onsite at the SBH Support Center, located in Legacy West, Plano, TX.

Primary Duties

• Analyze paid media performance data to identify trends, insights, and opportunities for optimization.

• Support testing and learning initiatives by evaluating results across creative, messaging, formats, and investment levels.

• Assist with organizing and summarizing campaign results, insights, and learnings for internal teams.

• Assist in developing data-driven recommendations to improve media efficiency and campaign effectiveness.

• Help translate data into clear insights and summaries for internal marketing, creative, and leadership teams.

• Conduct competitive, category, and consumer research to support strategic decision-making.

• Support forecasting, pacing reviews, and post-campaign analysis in partnership with internal teams and external agencies.

• Help organize test results and document learnings to inform future media strategies.

Basic understanding of digital marketing and paid media concepts (e.g., social ads, search ads, ecommerce marketing).

Familiarity with common marketing metrics such as impressions, clicks, CTR, co Awareness of social media platforms and digital trends (Instagram, TikTok, Google, etc.).

Introductory knowledge of data analysis concepts and marketing funnels.

Interest in beauty, retail, or consumer brands (hair care, hair color, nail care, etc.).nversion rate, CPA, and ROAS.

The approved competencies for SBH are listed below. Please include the proper descriptors for the level of position, e.g., Entry, Intermediate, Professional/Manager, Director, VP, GVP, or SLT.

• Passionate Learner – Actively seeks to learn about brand marketing and paid media; open to feedback and applies learnings
• Flexible & Agile Adapter – Open to change, adaptable to shifting priorities, and works effectively with in a fast paced environment
• Talent Builder – Shares ideas and knowledge, collaborates with peers, and supports team success.
• Effective Communicator – Communicates clearly and professionally, listens actively, and asks thoughtful questions.
• Team Builder – Works collaboratively with cross-functional partners and values inclusion and teamwork
• Customer Focused Partner – Understands internal and external customer needs and supports marketing efforts that enhance the customer experience
• Strategic Thinker – Supports marketing strategies and contributes ideas to improve execution and efficiency
• Big Picture Thinker – Understands how marketing projects connect to broader brand and business goals
• Results Driver – Manages time effectively, meets deadlines, and maintains a high standard of work.
• Problem Solver & Decision Maker – Uses available information and sound judgment to help resolve issues and support project success

• Office-based corporate environment (hybrid – 3 days a week in-office)
• Should be based in Dallas Fort Worth area
• Prolonged periods of sitting and working at a computer
• Ability to attend meetings and collaborate with multiple teams
• Minimal physical lifting or manual labor required

Location: Hybrid | Monday, Tuesday, Wednesday at the Sally Beauty Support Center, Legacy West (Plano, TX); Remote Thursday or Friday

The typical working environment is in the support center office, and the work is sedentary. Typically, the associate may sit comfortably to do the job. However, some tasks and activities may be walking, standing, bending, carrying light items such as papers, files, books, and small parts, driving an automobile to a store location, etc. These activities are not frequent and do not require significant physical demands to perform the work.

While involving everyday risks or discomforts, the work environment is designed with standard safety precautions. These precautions, typical of offices, meeting and training rooms, retail stores, residences, or commercial vehicles, include using safe work practices with office equipment, avoiding trips and falls, observing fire regulations and traffic signals,