Sr Business Analytics Manager

The Sr. Business Analytics Manager role sits in Consumer Marketing at the center of digital marketing, partnering with digital marketers, product teams, and engineering to ensure marketing efforts are measured accurately, translated into meaningful insights, and used to optimize our messaging to consumers across our brand and products. The Sr. Business Analytics Manager helps shift consumer marketing from output‑focused execution to insight‑driven optimization. Your work will influence how our marketers learn from performance, adapt to culture, and continuously improve how our brand and consumer products connect with audiences. 

We are looking for individuals with mastery of consumer marketing analytics, a passion for storytelling with data, and change catalysts who use insights to inform strategy and execution. This is a high impact role where your work will directly influence marketing strategies, channel optimization and how teams learn and improve marketing performance over time. Success is measured by the decisions and changes your insights drive. 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

• Analyze marketing performance and consumer impact data to identify trends, patterns, and opportunities that inform optimization of campaigns, strategies, and storytelling. 
• Translate data into clear, actionable insights by developing simple, visual, and compelling narratives that guide decision‑making for marketers and stakeholders. 
• Provide strategic recommendations that help teams understand what is working, why it’s working, experimentation possibilities and how to improve future performance. 
• Define and maintain measurement frameworks by ensuring data is tracked accurately, metrics are clearly defined, and marketing performance is measured consistently across channels, campaigns and audiences. 
• Partner cross‑functionally with marketing, analytics, and platform teams to continuously improve data quality, insights creation and strategic decision. 
• Enable insight adoption by leading implementation or experimentation of insights into marketing strategy, briefs, and channel decisions; follow through to measure impact. 
• Embody our Culture and Values

Required/minimum qualifications

• Master's Degree in Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 3+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
• OR Bachelor's Degree in Statistics, Finance, Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 4+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
• OR equivalent experience.

Additional or preferred qualifications

• Master's Degree in Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 6+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
• OR Bachelor's Degree in Statistics, Finance, Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 8+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
• OR equivalent experience.

• 4+ years of experience in consumer marketing analytics, digital analytics, marketing analytics, or a closely related insights role. 
• Experience analyzing digital marketing performance data and communicating insights to non‑technical audiences. 
• Experience with email, in-product & web data, A/B experimentation, campaign reporting, audience research.  
• Experience with Marketing measurement concepts (incrementality/lift, attribution tradeoffs, Marketing Mixed Model (MMM).  
• Experience with audience segmentation, funnel/drop-off analysis, creative/message insights, lifecycle  (acquisition→activation→retention). 
• Experience with measurement and analytics, or reporting tools (PowerBI, and Adobe’s Customer Journey Analytics) and key performance indicator (KPI) frameworks.  
• Experience influencing decisions through insights without direct ownership of execution 

Business Analytics IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.