Automotive Internet Director

Groove Subaru is a top-performing automotive group committed to delivering outstanding customer experiences and industry-leading results. We’re seeking a dynamic, driven, and experienced Automotive Internet Director to lead our digital sales operations and internet sales team. If you thrive in a fast-paced, performance-based environment and have a passion for leadership and innovation in automotive retail, we’d love to meet you!

Position Overview:

The Internet Director is responsible for overseeing all internet sales operations, lead management, and digital customer engagement strategies. This role manages a team of internet sales professionals and works closely with the sales, finance, and marketing departments to optimize online lead conversion, improve customer experiences, and maximize dealership profitability.

Key Responsibilities:

• Oversee and manage the internet sales department and online business development processes
• Develop and implement effective lead management, follow-up, and conversion strategies
• Track, analyze, and report on internet sales performance metrics, lead response times, and closing ratios
• Work with the marketing team to optimize online advertising, website content, and digital marketing strategies
• Ensure timely and professional responses to all online leads and inquiries
• Train, coach, and motivate the internet sales team to achieve individual and department sales goals
• Manage third-party lead providers and CRM/BDC software platforms
• Collaborate with the sales and finance teams to ensure a seamless customer experience from online inquiry to vehicle delivery
• Maintain high standards for customer satisfaction, communication, and transparency
• Stay current on digital retail trends, technology, and lead generation tools

• Minimum 3–5 years of automotive internet sales management or BDC management experience
• Proven track record of achieving or exceeding internet sales department goals
• Strong leadership, coaching, and team management skills
• In-depth knowledge of CRM systems, digital marketing strategies, and online lead management best practices
• Excellent communication, organization, and customer service skills
• Highly motivated, results-oriented, and able to work in a fast-paced, competitive environment
• Proficient with automotive sales software, internet lead platforms, and dealership management systems (DMS)
• Valid driver’s license and clean driving record
• Ability to pass a pre-employment background check and drug screen for illegal substances
• Authorized to work in the United States