Homes by WestBay & Casa Fresca Homes offer a new kind of home building experience with a focus on delivering an exceptional homebuilding experience at an outstanding value. Recognized both nationally and regionally for our award-winning new home designs, we offer new single-family homes for sale throughout the finest new communities within the greater Tampa Bay area. Founded in 2009, we have evolved into the largest, privately owned new homebuilder in the Tampa Bay and Central Florida markets.
The Internet Sales Manager (ISM) is responsible for managing and optimizing all digital lead generation and conversion efforts for Homes By WestBay & Casa Fresca Homes. This role oversees all internet sales consultants, lead management systems, and customer engagement processes to drive appointment set rates, community traffic, and home sales. The ISM plays a critical role in delivering exceptional customer experience from first inquiry through appointment scheduling and handoff to on-site sales consultants.
Responsibilities
- Oversee the day-to-day operations of the Internet Sales team.
- Ensure response to all online leads, phone calls, emails, chats, and text inquiries.
- Establish and monitor lead response time, follow-up cadence, and conversion benchmarks.
- Optimize lead nurturing strategies to maximize appointment set rates.
- Manage and continuously improve customer journey workflows.
- Hire, train, coach, and develop Internet Sales Consultants.
- Conduct performance evaluations and provide ongoing coaching and feedback.
- Establish team goals performance tracking metrics.
- Serve as the primary owner of CRM lead management systems (e.g., Salesforce)
- Ensure data accuracy, reporting integrity, and consistent CRM usage across the team.
- Maintain texting, chat, and AI automation strategies.
- Provide insights into lead quality, campaign effectiveness, and buyer trends.
- Participate in campaign planning to improve cost per lead, appointment rates, and ROI.
- Track and report weekly and monthly performance metrics, including:
- Lead response time
- Contact rate
- Appointment set rate
- Appointment kept rate
- Conversion to sale
- Prepare and deliver weekly KPI reports to VP of Sales Operations & Division Manager (DM), providing actionable insights, trends, and recommendations.
- Develop strategies to improve overall funnel performance.
- Ensure a high-quality, consistent brand experience across all digital touchpoints.
- Handle escalated customer issues related to internet sales interactions.
- Maintain a strong focus on customer satisfaction and service excellence.
Requirements
- Bachelor’s degree or equivalent professional experience. Preferable degrees: Business, Marketing, Communications, or a related field. Ai Certifications are a plus
- 1+ years of experience in internet sales, inside sales, or lead management, preferably in homebuilding, real estate, or high-consideration sales environments.
- Strong understanding of CRM platforms (Salesforce) and digital lead management systems.
- Proven ability to improve lead conversion rates and sales performance.
- Excellent communication, coaching, and organizational skills.
- Data-driven mindset with strong analytical and reporting capabilities.
Additional Requirements
- This is an on-site position based in the Tampa Bay area and will require relocation if you are not currently located in the area. While the role is primarily in-person, there may be limited access to remote work at the discretion of management and based on business needs.
- This is an exempt role, which may require working more than eight hours per day.
- Being authorized to work in the U.S. without employer sponsorship is a precondition of employment.
Homes by WestBay, LLC and Casa Fresca Homes – Cool House, LLC., is an Equal Opportunity Employer. The company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Other duties may be assigned as necessary, and reasonable accommodations will be made to enable individuals with disabilities to perform essential functions. This policy applies to all aspects of employment, including but not limited to recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.